Farah Khan’s Om Shanti Om (2007) has been analysed varyingly as a parody, pastiche, and a reflexive postmodern historical tribute to Bombay cinema’s mainstream production cultures. A compelling aspect of the film that has received scant attention is how Khan brings an insider’s knowledge to map the networks of nameless and faceless labour that fuel the Bombay film industry. Khan adroitly exploits both the content and form of Bombay melodrama to mount a reincarnation narrative. In 1977, the protagonist Om Prakash Makhija (Shah Rukh Khan), is a junior artist born to parents who were both junior artists themselves. Om, labouring as an extra, is smitten by the star Shantipriya (Deepika Padukone), is killed while trying to rescue her from a fire on a film set. In a post-interval twist, Om is reborn as superstar Om Kapoor, son of reigning star Rajesh Kapoor (Javed Sheikh). Om Kapoor/OK is established as a spoilt brat, who casually arrives on sets four hours late, doesn’t believe in retakes, and mistreats the crew and his staff. The characterisation of the star has been set up to not only lack ethics, and empathy, but also talent. At an award ceremony, we witness a montage of OK’s nominations, predictable roles clearly pitched to lack any defining acting abilities. In other nomination montages too, the movie economy appears to be sustained by predictability, marketing, and production house franchises. OK’s moment of reckoning arrives when while making a speech after accepting a major film award, he begins to mouth the fantasy speech of the junior artist Om Prakash. In the award’s after-party, OK questions his father about his possibility of acquiring fame, stardom, and awards, had he not been Rajesh Kapoor’s son. The star’s moral redemption comes from reconnecting with his past life and humble origins as a struggling junior artist.