Academics is an attractive profession all over the world. Many bright students in the US, UK and other developed countries choose academics as preferred volitional career. India, however, is a different story. Here, the bright ones compete for civil services, other government jobs, engineering and medical professions, and opt for academics only as the last career resort. While many of these bright academicians often metamorphose into ‘dissatisfied souls’; there are also large number of mediocre academicians masquerading as ‘knowledge managers’. Recent policy initiatives in India’s educational reforms notwithstanding, we need to ponder over such contradictions. ? ?