In the book, Das has identified 10 golden principles of storytelling which have numerous applications not just in the world of business but also in sports, evolution and even the world of movies.?

On why storytelling is important, Das writes, “No one has an attention span of more than a few seconds. … Hence, if you need to stand out amidst this noise—as an entrepreneur, as a marketer, as a writer, as a politician, as a digital consultant, as a recruiter, as an influencer, as a student or in any other profession, you need to learn to be a good storyteller.”

“Storytelling is fundamentally about understanding how the human brain is wired, not just yours but your audience’s too. It has often been associated with charisma and eloquence but actually it is a science of managing chemicals and understanding the biases of the human brain,” says Das as he talks about the crux of the book

An excerpt from the book:

Classroom Inspiration

The inspiration to write the book came from the several storytelling workshops at leading business schools and corporates, Das reveals. “The session at the National University of Singapore had gone particularly well. And hence, I decided to capture these learnings and interactions in the form of a book on storytelling,” he adds.

On a personal level, Das loves having new experiences. “I have always believed in seeking new experiences and learning every day. A new experience can be a new place, a new restaurant, a new park or a new book. For me, learning is not about the world of business or reading the latest bestseller. I am curious about everything—a deck of cards, a game of chess or even an astrological reading,” he elaborates.

On his agenda next is not a new book but connecting with more people. Das wants to scale up his LinkedIn network. He says he has around 42,000 connections currently and hopes to expand the number to one lakh by next year.