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12th & 13th July, 2024
Joseph Stein Auditorium, India Habitat Centre, New Delhi

12th & 13th July, 2024
Joseph Stein Auditorium
India Habitat Centre
New Delhi

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about IITM SPORTS TECH STARTUP CONCLAVE 2024

IITM Sports Tech Start up Conclave is India’s first such conclave for this sector and will be held on 12th and 13th July, 2024 at Stein Auditorium - India Habitat Centre, Lodhi Road New Delhi. This groundbreaking event is an?initiative of? the Center of Excellence in Sports Science and Analytics (CESSA) in collaboration with Outlook.

The Conclave aims to bring together leading innovators, entrepreneurs, researchers, and stakeholders from across the sports industry and technology ecosystem to discuss and showcase the latest trends, developments, insights and opportunities in the field of Sports Tech. This could include :

  • Products, solutions, platforms and applications to enhance athlete performance and also that serve general fitness and health conscious consumers
  • Solutions that can work across media platforms & with sporting federations and bodies to enhance on ground experience and Fan Engagement.
  • Sports science and education courses (engineering and management) & sports coaching products platforms, apps, products
  • Sports eGaming, contest, interactive offerings, fantasy and other innovative fan engagement platforms
  • Technology supported other innovative sports products/services offering

With a focus on fostering collaboration, innovation, and growth, the Conclave will feature insightful panel discussions, keynote speeches, interactive workshops, and networking sessions.

objective of the inaugural IITM CESSA sports-tech startup conclave-first of its kind in India

Showcasing Opportunities

Presentation to industry leaders, investors, and stakeholders (sporting bodies, athletes, fans, broadcasters, consultants)

Work overview of IITM CESSA

Outlining the vision, ongoing initiatives, and future plans.. Plus, Highlighting the support infrastructure for sports tech startups. .

Insights from Start ups & VCs

Highlighting insights and future through presentations by notable startups and VCs. Exploring emerging opportunities in India and worldwide, with a focus on collaboration and essential support.

Exploring New Ideas

Selected startups articulating their opportunities, product concepts, market entry strategies, and support prerequisites.

Expos for Demonstrations

Expo showcasing product demos, hackathons, and student competitions. Focus on providing fund, tailored to specific product & growth requirements.

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Venue & date

IIT Madras Research Park?| June 14 and 15, 2024

IIT Madras Research Park , IIT Madras

IIT-Madras Research Park an independent company set-up by IIT-Madras, has been in the fore front to promote innovation-based technology start-up ecosystems through its various initiatives. The start-up incubation framework at IIT Madras, comprises a sandbox known as Centre for Innovation (CFI), a pre-incubation cell called NIRMAAN, both of which are located within IIT Madras, the Research Park which is outside of the IIT-Madras campus, has four Technology Business Incubators (TBI), Incubation Cell (IC), Rural TBI, Bio Tech TBI and Med Tech TBI. The Research parks also hosts several corporate companies that leverages the expertise of faculty, the skill set of students/research scholars and the various labs/infrastructure at IIT-M.

Details below

  • IIT Madras Incubation Cell (IITMIC) in the?IIT Madras Research Park. It has an 80% success rate with Startups!
  • Started with a 400 Cr debt, returned 600 Cr in total (debt interest and principal)
  • IITMIC didn’t take any grants as they said they wanted to experience and showcase how to create a sustainable bootstrapped business for startups – they grew from the ground up in a lean way!
  • IITMIC as of 2023 end had a portfolio of 351 deep tech startups valued at Rs 45,000 crore ($5.4 billion). It has led to 8000-9000 direct jobs as well!
  • Technology supported other innovative sports products/services offering

Success Stories

  • Their start-ups include known names such as Ather Energy (750-800 MN $ valuation, so unicorn status is imminent) – they built everything, right from the chassis to the motor at IITMIC
  • Agnikul Cosmos and the unicorn Uniphore (was a non-IIT Startup)
  • MediBuddy - Raised $200 million to date and is currently valued at close to $500 million.
  • Their incubated startups have raised Rs 9500 Cr of funds and generated 1,300 patents.

Fun Facts on IITMIC

  • The survival rate of startups is 80% v/s 4-6% normally. They plan to close the financial year with 366 patents and launch 100 startups in 2024!
  • IITMIC also owns 1% equity in many of these companies and they are making ?50-60 crore a year! (Equity does create wealth after all!)
  • The 10x Plan They are not stopping here - 10x plan.
  • A vision plan till 2030.

The first element of the plan is to raise the number of incubatees to 1,000 a year, from about 45 today Towards this, they aim to partner with 50 to 100 incubators in tier-2, tier-3, and tier-4 institutes and nurture their incubates to succeed. Towards this, the Cell will partner with a hundred incubators in tier-2 and tier-3 cities. The second element of the plan is to nurture around 50 products born out of Indian R&D so that each earns annual revenues of ?1,000 crore. The third pedal of the vision is to get Indian technologists among the top 2 percent in any area and the fourth is to work towards ensuring that India is recognized “among the top five countries” in five sectors. Conclusion - One of the Ultimate Startup incubators/investors is the IIT Madras Incubation Cell (IITMIC)! Source: Aditya Kondawar , partner and VP Complete Circle Capital

Agenda

10:00 - 10:10
Stage-1
Auditorium
Welcome Address & Spelling out IIT M Commitment to Sports and Sports Tech and Vision in Sports Tech -
Prof. Dr Kamakoti
Director IIT Madras
10:10 - 10:25
Stage-1
Auditorium
IITM CESSA - Road Map to Excellence in Sports Tech
Prof Dr Mahesh Panchagnula
Head, Center of Excellence in Sports Science Analytics, IIT Madras
Shri. Ramesh
CEO, CESSA
10:25 - 10:35
Stage-1
Auditorium
NCSSR - Vision and Tech future
Brig Dr Bibhu Kalyan Nayak
Director in charge and Head, NCSSR
10:35 - 10:45
Stage-1
Auditorium
SAI - Setting Up for the Future with technology
Shri. Sandip Pradhan
Director General Sports Authority of India
10:45 - 10:55
Stage-1
Auditorium
Technology and Research Support for Sports Development
Mrs. Sujata Chaturvedi
IAS - Secretary Sports GOI
10:55 - 11:10
Stage-1
Auditorium
Industry key Note
Sports Tech to support and revolutionise sports advancement - Industry Partner
11:10 - 11:25
Stage-1
Auditorium
Minister's Address
Transforming India into a Sporting Nation: The Role of Technology
Dr. Mansukh Mandaviya
Minister of Youth Affairs & Sports and Minister of Labour & Employment, GoI
11:25 - 11:35
Stage-1
Auditorium
Recognitions
11:35 - 11:40
TEA BREAK
11:45 - 12:05
Stage-1
Auditorium
Case Study
IIT Madras -showcase work in sports Tech
Prof Dr Babji Srinivasan
Department of Applied Mechanics, IIT Madras
12:05 - 12:50
Stage-1
Auditorium
Panel Discussion 1
Leveraging technology for sportspersons to elevate their performance
Brig Dr Bibhu Kalyan Nayak
Director in charge & Head, NCSSR (Moderator)
Dr. R. Natarajan
IRS, Deputy Commissioner of Customs, GST and Central Excise, Chennai
Mr Vijay Damodharan
Sports Performance and Management Consultant, Sports Development Authority of Tamil Nadu.
Prof Dr Babji Srinivasan
Department of Applied Mechanics, IIT Madras
Mr Navin Fernandes
Sr. Program Director, Dream Sports Foundation
12:50 - 13:35
Stage-1
Auditorium
Panel Discussion 2
Sports science and nutrition - the science and technology behind it
Dr Subhra Chatterjee (Moderator)
Exercise Physiologist, Scientific Officer, SAI, NCSSR, Delhi
Dr Col Dr Anup Krishnan
Director, Dypatil University, School of Sports Exercise and nutrition sciences, Navi Mumbai
Mr Amitava Pal
Associate Dean of IISM, Mumbai
Mr Deckline Leitao
RxDx multispeciality health centre, Malleshwaram
Mr Prasanna Bhaskar Choudhari
Managing Director, Nutra Supplements, Pune
Ms Geetha Ghaliyavar
Sports Dietitian & RD
Mr Raj Makhija
Sports Nutritionist
13:35 - 14:05
LUNCH BREAK
14:05 - 15:05
Stage-1
Auditorium
EPIC PITCH BATTLE Are you Ready!
Pitch by shortlisted Sports Tech Start ups for investment
Mr Mustafa Ghouse
Founder & General Partner, Centre Court Capital
Dr Shankar Raman
CEO Pravartak Technologies , IIT Madras
Prof. Dr Mahesh V Panchagnula
Professor of Applied Mechanics, IIT M
15:05 - 15:25
Stage-1
Auditorium
IITM CESSA- Computer Vision to Potential Applications, Exciting developments in sports ecosystem
Prof. Dr A. N. Rajagopalan
Department of Electrical Engineering, IIT Madras
15:25 - 15:45
Stage-1
Auditorium
Case Study
IITM CESSA – Work in areas of ultra sound for biomechanics and potential application
Dr. Arun Kumar Thittai
Dept. Of Applied Mechanics and Biomedical Engineering, IIT Madras
15:45 - 16:30
Stage-1
Auditorium
Panel Discussion 3
Powering grass roots and supporting para athletes through technology
Brig Dr Bibhu Kalyan Nayak
Director in change and Head, NCSSR (Moderator)
Shri. Ramesh Nagapuri
Dronacharya Awardee, HPD Athletics & Cief Coach, Junior National Athletic Team
Dr Manish Anand
Department of Mechanical Engineering, IITM
Mr Rajesh Rajagopalan
CEO, ELMS
16:30 - 17:15
Stage-1
Auditorium
Panel Discussion 4
Gamification of Sports
Mr. Unmish Parthasarathi
Founder & Executive Director, Picture Board Partners (Moderator)
Mr. Joy Bhattacharjya
Director General FIFS
Dr. Sivaram Ambikasaran
Department of Data Science and Artificial Intelligence,Wadhwani school of Data Science and Artificial Intelligence
Mr. Devesh Kabdwal
Boom ESports
17:15 - 17:35
Stage-1
Auditorium
Case Study
IITM CESSA – Mapping the mechanics of human movement
Dr. Manish Anand
Department of Mechanical Engineering, IIT Madras
17:35 - 17:40
Stage-1
Auditorium
CLOSING REMARKS AND VOTE OF THANKS

10:00 - 10:05
Stage-1
Auditorium
Welcome address - Ramesh - CEO IIT M CESSA
10:05 - 10:25
Stage-1
Auditorium
Spelling out IIT M's Commitment to Sports Education & IIT M's Vision for Sports Education aided by Technology
Prof Dr Mahesh Panchagnula
, Head, Center of Excellence in Sports Science Analytics, IIT Madras
10:25 - 10:50
Stage-1
Auditorium
Making India a Global Chess Powerhouse - How Technology Can support
Dr Sivaram Ambikarasan
Department of Data Science & AI, Wadhwani School of Data Science & AI and Department of Mathematics
10:50 - 11:00
TEA BREAK
11:00 - 11:25
Stage-1
Auditorium
Case Study
Working Magic with Numbers - Data Insights and analytics in sports, game analysis - IIT Madras work and Industry showcase- Interesting Case studies from various sports. Analysis from researcher and solutions from industry leader
A conversation with Ramakrishnan Subramanian, Director, Sports Mechanics India Pvt Ltd
Deep Gathani
Ex Hotstar, ESPNcricinfo Audience Insights
11:25 - 11:45
Stage-1
Auditorium
Case Study
IITM CESSA – Work in areas of sports science & analytics
Dr. Nandan Sudarsanam
Department of Management Studies, IIT Madras
11:45 - 12:05
Stage-1
Auditorium
Case Study
IIT Madras presentation
12:05 - 12:50
Stage-1
Auditorium
Panel Discussion 5
Growing Other Sports in India supported by technology and innovation - Evolution of Fan Engagement in sports other than cricket
Panel Discussion - Industry representatives from other sports + federations
Unmish Parthasarathy (Moderator)
Yannick Colaco
Co-founder, Fancode
Shyam Sivaramakrishnan
Banyan Board
Prithvi Ramakrishnan
CEO and Founder, Sports Paddock
Gaurav Bahal
CEO, Sportzworkz
12:50 - 13:45
Stage-1
Auditorium
Panel Discussion 6 (NPTEL Team)
Sports tech learning , e learning - sports tech and sports science education opportunity
Prof Dr Mahesh Panchagnula
IIT Madras - Moderator
Dr Col Anup Krishnan
Director, Dypatil University, School of Sports Exercise and nutrition sciences, Navi Mumbai
Dr.G Kishore
Regional Head, Principal, LNCPE, Trivandrum
Mr Nilesh Kulkarni
Founder - Director, IISM
Mr Parminder Gill
Co-founder, Sportzvillage, Edusports
13:45 - 14:15
LUNCH BREAK
14:15 - 14:35
Stage-1
Auditorium
Case Study
Sensor , IMU based work on fitness, gait analysis, strenght analysis
Prof Dr Babji Srinivasan
IIT Madras
14:35 - 15:05
Stage-1
Auditorium
Special Presentation
Role of Technology in sports services, goods manufacturing and building sports infrastructure
Mr.Rishikesh Joshi
Founder -Sports For All
Mr. Hakimuddin Habibulla
Director (India and South Asia) - Myrtha Pools India Pvt Ltd.
Suhail Narain
Founder Hudle
Mr. Rakesh Kohli
Chairman Stag International
Mr. Pranshu Jain
PWC - Moderator
15:05 - 15:20
Stage-1
Auditorium
CSR Sports Projects of Vedanta
Ritu Jhingon
President - Ani Agarwal Foundation & Business Strategy
15:20 - 15:35
Stage-1
Auditorium
Tech showcase session: Leveraging technology to create a world-class fan
experience via our brands like Dream11, FanCode, DreamGameStudios
Mr. Abhishek Ravi
CIO, Dream Sports
15:35 - 15:50
Stage-1
Auditorium
Industry presentation
Mr. Daler Singh Mathadu
CMD Western Outdoor Structures Pvt Ltd
15:50 - 16:05
Stage-1
Auditorium
Special Address
Technology showcase Sports Tech company
16:05 - 16:20
Stage-1
Auditorium
Special Address
Tech + Fittness Mapping
16:20 - 16:40
Stage-1
Auditorium
Presentation on Sports Tech
16:40 - 17:00
Stage-1
Auditorium
Guest Speaker
17:00 - 17:20
NETWORKING HI-TEA

12 and 13 July : Adjacent Hall – Products, Platform Showcase, demos of Sports tech products and application besides contests, games

event highlights

  1. The first ever gathering of sports tech start ups in the country at the premier IIT Madras research Park
  2. Opportunity for the companies to exchange ideas and explore opportunities for future growth leveraging IIT Madras center of Excellence in Sports science and Analytics (CESSA)? expertise and set the stage for India’s big impact moves in this space in the next 3 years
  3. Presentation of opportunities in the space and cutting-edge work in computer vision, AI, IoT, sensors applicable in sports by researchers and industry players
  4. Industry leaders and investors present under one roof and exploring tie ups and strategic partnerships in sports tech space.
  5. Other stakeholders presence – sporting bodies, athletes, fans, broadcasters, consultants and showcasing of relevant work
  6. Showcasing of work of IITM CESSA & support offered for sports tech start ups
  7. Presentation and pitches by select sports tech start ups for funding support to an eminent panel of judges
  8. Panel discussion on topics relevant to sports tech
  9. Besides the above showcase of :
    • Products, solutions, platforms & applications to enhance athlete performance and also serve general fitness and health consumers.
    • Solutions that can work across media platforms & with sporting federations and bodies to enhance on ground experience and ?fan engagement.
    • Sports science and education courses (engineering and management) & sports coaching products platforms, apps, products
    • Sports egaming, contest, interactive offerings, fantasy and other innovative fan engagement platforms
    • Technology supported other innovative sports products/services offering
  10. Of course fair bit of contests and games thrown in in during the breaks
  11. The Conclave will have panels discussing initiatives and plans to strengthen the sports eco system for Bharat to become world-class. The Conclave will showcase IITM’s commitment to promote sports start-ups in India and its plans to technologically support: the Indian Government in facilitating hosting Olympics 2036 and the sports goods manufacturing firms on indigenization. Spell out plans for access to quality sports education through digital platforms of IIT for various players in the sports eco system in the country.

The pitch

What’s in store for you

Opportunity for 10 selected sports tech startups to present their product/company plan during the conclave. Up to 10 could be selected for funding.

Why Apply

Opportunity to showcase your product, business plan and/or start up ideas in the sports tech space as a prestigious National platform if you are chosen amongst the ones who apply.

Rules For Final Selected Sports Tech Startups For Investment

Up to 10 the final shortlisted Sports Tech Startups , that Finally Clear All The Rounds (More Details Will Be Updated Here Soon), IIT Madras Will Offer Investment Support Ranging From Rs10- 50 Lakhs Per Start Up (Based On The Business Potential) For Equity Stake By IITM Pravartak And Support From IITM CESSA During The Incubation Process . The Pre Condition For Funding Would Be It Should Be A Novel Sports Tech Product/Platform/Application Offering** With The Following At Its Core (SNAC)

  • Sensors
  • Networking
  • Actuators
  • Control Systems

Would Include AI And IoT Based Sports Tech Products As Well

It Can Even Be An Idea/Initial Stage Start Up Provided For Them To Be Finally Selected They Should Have The Company Incorporated And Their IPR Check Done By IITM Research Park Team.

Broad Areas Identified For Sport Tech Are As Below And Within That The Idea Has To Be Novel :

  1. Media And Entertainment/ Content/ Streaming Platform
  2. Fan/Player Engagement/Gamification
  3. Athlete/Player Performance – measurement, enhancement
  4. Team And Coach Success
  5. Venue And Event Innovation
  6. Fantasy Sports And Betting
  7. Esports
  8. Sports Education
  9. Sports Data Analytics And Fan Engagement With Metrics, Insights And Gamification
  10. Sports commerce
  11. Sports community
  12. Game/sports related eco system efficiencies improvement through technology

About IITM

Indian Institute of Technology Madras?(popularly known as?IITM?or?IIT Madras) is a public technical university located in Chennai,Tamil Nadu , India. It is one of the eight public Institutes of Eminence of India. As one of the Indian Institutes of Technology?(IITs), IIT Madras is also recognized as an Institute of National Importance.

IIT Madras was ranked 1st in the overall category, 2nd among research institutions, 1st among engineering colleges [46] and 15th among management schools in India by the National Institutional Ranking Framework (NIRF) in 2023. Outlook India ranked IIT Madras 1st among government engineering colleges in 2022. IIT Madras was ranked 4th in the QS India Rankings of 2020

National Programme on Technology Enhanced Learning (NPTEL)

To improve the quality of higher education in India, IIT Madras came up with an initiative called NPTEL (National Programme on Technology Enhanced Learning) in the year 2003.?As per this initiative, all the IITs, along with the IISc Bangalored come up with a series of video lecture based courses across all the streams of engineering.https://en.wikipedia.org/wiki/IIT_Madras?This initiative has gained wide popularity in India and the lectures are being used by several engineering students from across India. It is the largest online repository in the world of courses in engineering, basic sciences and selected humanities and social sciences subjects

IITM Research Park

IITM Research Park is India's first university-based research park.?The Research Park functions to promote innovation in established companies and provide a nurturing ecosystem to startups through incubation efforts and technical infrastructure.More details above in IITM research park

About CESSA

The Center of Excellence in Sports Science and Analytics (CESSA) at IIT Madras is :

  • A global platform for fostering innovation in sports technology and deliver products and solutions to enhance athlete performance and also serve general fitness and health consumers.? Taking the lead in setting up asupport eco system for sports Tech start ups in India . This will be supported by inter-disciplinary faculties from IIT Madras accomplished in the field of modelling, data science, IoT and AI and wearables and biomechanics. Taking the lead in carrying out cutting edge research in sports science and analytics.?
  • Woking on delivering products and solutions across media platforms working with sporting federations and bodies (creating their platforms and enhancing on ground experience) to increase fan engagement.
  • Will work towards delivering high quality Sports science and education courses & sports coaching products targeted at students and coaches through various strategic collaborations with IITM credibility, expertise, content and certification.
  • Taking the lead in setting up asupport eco system for sports Tech start ups in India . This will be supported by inter-disciplinary faculties from IIT Madras accomplished in the field of modelling, data science, IoT and AI and wearables and biomechanics.
  • Taking the lead in carrying out cutting edge research in sports science and analytics.