Digital signage is the demand of today, it has become a popular marketing tool for brands to advertise their brands and communicate their message to their target audience. Digital signage software, being the brain of this whole process is crucial to be chosen wisely, using a decent enough deal of brain cells.

Now to save you the hassle of saving some of those brain cells for more valuable work, we have a list of the top players in the market of digital signage software with the reasons why to opt for them. We will also be discussing some of the more specific features of this software facilitating a customized approach for various brands.

What is Digital Signage

Let’s get done with the necessity which is an introduction, Digital Signage refers to electronic displays that facilitate the advertisement of brands on digital screens like LCD, LED, and OLED by presenting their texts, videos, images graphics, and interactive media, or any content of that sort. Video walls and Flat screens in public spaces constantly displaying texts, images, and videos are examples of this digital signage.

What is Digital Signage Software

In order to carry out the task of creating, displaying, and scheduling digital signage, the brain of the system Digital signage software comes into play. These are programs which are built for the sole purpose of managing the digital signage.

Top Digital Signage System

1. Yodeck (Cloud-Based):

• Strengths: User-friendly interface, drag-and-drop content creation, suitable for various business sizes.

• Branding Features:

  • Content Library with Brand Assets: Store logos, images, and videos specific to your brand for easy access to content creation.

  • Role-Based Access Control: Assign user permissions to control who can edit and publish content, ensuring brand consistency.

  • Multi-Display Management: Manage content across multiple displays while maintaining a cohesive brand presence.

• Other Features: Real-time updates, social media integration, basic analytics, integrations with other marketing tools.

2. Look Digital Signage (Software-Based):

• Strengths: Feature-rich, ideal for larger businesses with complex needs.

• Branding Features:

  • Advanced Content Design Tools: Design sophisticated, interactive content that reflects your brand image, including animations and digital menu boards.

  • Multi-Zone Layouts: Divide displays into zones to showcase different types of brand-related content simultaneously.

  • Branded User Interface: Customize the software interface with your brand elements for a seamless user experience.

• Other Features: Multi-screen support, audience targeting tools, advanced analytics, and integration with other digital signage hardware.

3. Samsung MagicInfo (Software-Based)

Samsung MagicInfo is a digital signage software solution that is specifically designed for Samsung displays. It offers a variety of features, including easy content creation, remote management, and integration with other Samsung products.

• Strengths: Specifically designed for Samsung displays, easy-to-use interface.

• Branding Features:

  • Templates for Samsung Displays: Utilize pre-designed templates optimized for Samsung display sizes and resolutions, ensuring a polished brand presentation.

  • Integration with Samsung Knox Platform: Leverage Samsung's security features to maintain content security and prevent unauthorized brand message alterations.

  • MagicInfo Connect Plugin: Publish content directly from design software like Photoshop for a streamlined branding workflow.

• Other Features: Remote content management, basic scheduling, and integration with other Samsung products.

4. SpinetiX Hypertouch (Software-Based):

• Strengths: Designed for high-end installations, ideal for large-scale deployments.

• Branding Features:

  • Digital Wayfinding with Branding Integration: Create interactive wayfinding experiences that incorporate your brand logo and colors, enhancing brand recognition.

  • Advanced Content Management System: Manage a vast library of branded content for complex deployments across multiple locations.

  • Content Triggers and Automation: Trigger content based on specific events or conditions, allowing for dynamic and interactive brand messaging.

• Other Features: Multi-touch support, 4K video playback, content management for large deployments, and advanced security features.

Choosing the Right Digital Signage Software:

Consider these factors when selecting digital signage software that aligns with your brand's needs:

• Brand Identity: How well does the software support the creation and display of consistent brand elements (templates, content library, etc.)

• Content Needs: What is the format of the content you are planning to display and which software is the most suitable for your chosen format?

• Display Network Size: The selection of software also depends upon the number of displays you will be managing.

• Technical Expertise: In case there is an absence of in-house IT staff for the software setup and maintenance you should incline to more user-friendly solutions.

• Budget: In accordance with your budget and plans to switch to try out other software, check for the software’s pricing model (subscription-based, one-time fee) and any additional hardware costs.

By evaluating your specific brand requirements alongside the strengths of each software, you can select the digital signage solution that effectively showcases your brand identity and achieves your marketing goals.

Disclaimer: The above is a contributor post, the views expressed are those of the contributor and do not represent the stand and views of Outlook Editorial